Casablanca Popcorn Co. · 2026
Casablanca Popcorn Co.
Brand Design
An end-to-end branding system, built from scratch.
Project scope
- Brand identity
- Packaging design
- Product development
- Art direction
- Social content
- Website direction
Project overview
Some things never go out of style. Casablanca Popcorn begins with the kind of moviegoing that felt like an event: Art Deco theatres glowing beneath neon marquees, velvet curtains parting, and the unmistakable scent of fresh popcorn before the opening scene.
Named for Casablanca—No. 3 on the American Film Institute’s list of the 100 greatest American films—the brand is built around enduring quality and the ritual of enjoying stories together. That spirit shapes every touchpoint, from the sunburst-led visual identity to thoughtfully made popcorn using a blend of coconut and avocado oils.
The result is a modern popcorn brand with classic cinema at its heart: crafted with care, made to be shared, and designed to make everyday movie nights feel a little more memorable.
Core palette
The marquee
in five lights.
Gradient recipe
Bring the
drama.
Casablanca Red fading into Deep Red creates the cinematic atmosphere. The sunburst is deliberately softened into the background, so it adds energy without taking over.
Typography
AM Udine
Display / Casablanca
Headlines, campaign moments, and large theatrical statements.
Myriad Pro
Light Semi-Extended
Utility / Popcorn Co.
Navigation, details, product information, and all useful bits.
Niramit
Supporting copy
Longer reading and the friendly everyday voice of the brand.
The popcorn character
A little joy
goes a long way.
Use this character as a playful sign-off, an unexpected interaction, or a small moment of delight—not as a replacement for the main logo.