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SAP · 2024

Global Partner Organization
Employee Hall of Fame Awards

  • Brand implementation
  • Creative direction
  • Digital communications design

Project overview

The Hall of Fame is SAP’s global recognition program for standout partner organizations and individuals whose work creates meaningful impact across the ecosystem.

Quarterly virtual awards were presented at Global Partner Organization all-hands calls by the organization’s head—making the system visible, celebratory, and easy to extend across teams and regions.

2023 update · aligned to SAP Brand Tools.
2018–2023 · orange secondary palette, gold and black, and the motion band.

A system in motion

Two eras of recognition.

From 2018 through 2023, the program followed an agency-led SAP system: an orange secondary palette alongside gold and black, with the motion band carrying through its icon language. The 2023 update was then developed in-house, shifting the awards into SAP’s evolved Brand Tools: a bright blue world of glass-like, dimensional trophies and a more flexible recognition language.

Brand history

From motion band
to glass and light.

The earlier agency-led system established the orange, gold, black, and motion-band language. The 2023 Hall of Fame refresh was led in-house by SAP’s Global Employer Brand and Creative teams, applying evolved Brand Tools through expanded blues, new type options, and a faceted visual language.

SAP expanded blue colour palette
SAP 72 font styles
Hall of Fame certificate using the blue 2023 visual system
A flexible certificate template for winners and regional recognition

Outcome

A recognition system
built to evolve.

The result connected trophies, virtual badges, certificates, and all-hands moments into one clear system—while preserving the program’s history and giving the next chapter a confident visual point of view.